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How to Increase Pupil Numbers at your School

The South of England has witnessed large falls in the birth rate over the past decade. This is why pupil numbers in primaries are falling dramatically - and why they are set to stay low for years to come. The problem is now starting to feed into secondary schools.

Effective marketing is the best solution for schools looking to maintain pupil/student numbers.

This session – one of the first of its kind in the UK – takes the fundamentals of marketing and applies them to a modern British school setting. It challenges schools' current approach to marketing and equips staff to use websites, social media and more traditional media to tackle the problem of falling rolls.

Participants will be encouraged to think differently about the ways that schools engage and will be given the tools to identify prospective parents, how to reach them and how to ensure that classrooms are as full as possible every September.

Click here to read an article from Schools Week.

Participants will leave with a toolkit for tackling one of the biggest issues facing schools today.

The ticket price includes refreshments and lunch. Please let us know if you have any dietary or access requirements when booking your ticket.

Facilitator: Richard Tilley is the founder of the Oxford-based education marketing and communications firm Comms for Schools. The company specialises in raising pupil/student numbers in an age of collapsing birth rates.
Richard leads part time on communication and marketing for River Learning Trust, an Oxfordshire-based multi-academy trust.
He is an award-winning former journalist and editor, and is now a tutor and examiner with the National Council for the Training of Journalists.


Payment is required at the time of booking by credit card, debit card or Paypal. Unless otherwise stated, a ticket gives admission to one person at face-to-face and online events. In the event that you share an online event link with other people who then attend the event, including sharing your screen, or you arrive at a venue without a ticket and we are able to admit you, we will invoice you or your organisation for additional tickets retrospectively.


No refunds will be given with less than 30 days notice.

In the event of a refund request, please note that the Eventbrite booking fee of 6.95% plus 0.59p per ticket is not refundable.

To keep our event fees as low as possible, we are not able to issue invoices for payment by cheque or bank transfer and we are not able to reserve places without payment.

We strongly recommend that you take out 'event ticket insurance' which may cover the cost of your fee should you be unable to attend the event.